Ford put the world on wheels 103 years ago, and now Ford is vowing to take back the American Road. Ford came to Jacksonville, FL July 24 as part of a 68-city U.S. barnstorming tour to demonstrate that it’s adapting to the wheels of change. The tour was highlighted by a 2007 “grabber” orange-colored Ford Mustang GT, a tangible example of how Ford is listening to its customers when it comes to style and appearance. Ford product specialist Greg Pawlowski accompanied the Mustang on the tour and was available for interviews.
In the fight to reestablish Ford Motor Company in the hearts and minds of consumers, Ford is taking its story about how it plans to “take back the American road” to 68 cities this summer and fall, including its stop in Jacksonville on July 24. The iconic American sports car, the Ford Mustang is a car for everyone. From an attention seeking Grabber Orange GT convertible to the Classic Pony package or the breathtaking Shelby GT500, consumers are demanding choice and Mustang delivers.
Ford is cutting its own path with bold designs, more standard safety features, straightforward pricing and now the best warranty and roadside assistance packages of any full-line manufacturer. Traveling the American road, Ford Motor Company will punctuate that point in dramatic style by showcasing the latest version of the iconic Ford Mustang, a provocative “Grabber Orange” version.
On the first leg of the tour, Pawlowski is bringing along the Grabber Orange Mustang GT as a tangible example of how Ford is reconnecting with its customers. Nearly one out of every two sports cars sold in America is a Mustang, and it remains one of the hottest-selling cars in the country. It’s also America’s favorite convertible. It is one of the few products to ever “cross over” into the popular culture mainstream.
In its 43-year history, Mustang has co-starred in countless movies and been celebrated in pop music, including the classic, “Mustang Sally.” It was voted by Americans to be one of the most popular icons of the last century in a poll conducted by the U.S. Postal Service in 1999.
Mustang buyers told us that they wanted more options and colors to suit their individual tastes,” says Pawlowski. “We’ve responded with a whole array of features including two new attention-generating colors, heated front seats, SIRIUS radio, and yet another Mustang first, a DVD-based navigation system.”
At future stops, Pawlowski will swap out the Mustang for other vehicles that reflect Ford’s customer-driven thinking and innovation, including a 2007 ethanol-powered F-150 pickup, and the all-new Edge crossover that is poised to define the hot crossover market in much the same way that Ford defined the SUV market in the 1990s with the Explorer.
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