Ford Mustang can be summed up as a car with sporty image and action. It is the “car designed by you” as shown in its advertisements because of its wide array of option packages and easy to customize features to reflect the driver’s personal taste.
The hippy car was the product of the vision of Ford’s young vice president, Lee Iacocca, to produce a sport car that can catch the buyer’s connection with lower production cost.
Ford is putting its performance marketing efforts into high gear this weekend with the premiere of a new ‘Bold Moves’ television ad starring the Shelby GT500, as the high-performance Mustang assumes the position of Ford’s performance flagship.The new commercial showcases the strength of the Shelby GT500 in both performance and powerful good looks. With the tagline, “Bold is 500-horsepower,†the message is very clear; the Shelby GT500 is Ford’s performance leader.